They’ve been using this on you all this time...

You’ve seen it before.

Small: $3

Medium: $6.50

Large: $7

No one buys the medium. That’s the point.

It’s called decoy pricing, and it’s designed to push you toward the most profitable option by making it look like the best deal.

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Here’s why it works:

Anchoring: The first price sets the tone.

Perceived value: You feel like you’re getting more for barely any extra.

Loss aversion: You don’t want to miss out on the “smart” choice.

How to use it:

Selling a product or service? Add a middle tier that makes your top one shine.

The goal isn’t balance. It’s contrast.

Make one option obviously better than the rest.

Big brands do this constantly.

They just call it “premium,” “pro,” or “best value.”

It’s all framing. Now you know.

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P.S. Don’t just read this. Check your pricing today. One tiny change could double your conversions.

Stay hard,
meho.