Boring business print money

Everyone’s building flashy stuff.
They want SaaS. AI tools. Viral apps. Creator platforms.
But the guy who owns the local laundromat?
He’s buying his third rental property this year.

Because boring businesses print cash.

No hype. No clout. No followers.
Just customers. Predictability. Systems that don’t break.

You scroll Twitter and see people talking about
"building in public"
"product-market fit"
"distribution hacks"

Meanwhile, a guy with five vending machines just cleared $8K this month in profit.
All he does is refill soda and restock candy once a week.

Not sexy. Just real.

So why do these boring businesses win?

Because they follow rules that actually matter:

• Recurring demand (people will always need trash pickup, laundry, storage)

• Low competition (because no one wants to be “the guy who cleans gutters”)

• Clear margins (you know your costs, you know your output)

• Zero algorithm dependence (you don’t need to “go viral” to make rent)

• Easy to delegate (systems > grind)

And they scale surprisingly well.

A pressure washing guy adds a second crew.
A car wash owner adds a second location.
The vending machine guy hires a kid to refill snacks and doubles his route.

Why don’t people talk about this more?

Because it doesn’t look cool.

You can’t post a photo of a dirty HVAC filter and expect likes.
But that HVAC business might do $500K/year in profit — quietly.

The cool business is usually bleeding cash.
The boring business is paying for its owner’s penthouse.

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This isn’t just theory either.

There are entire online communities now built around this stuff.
People buying boring service businesses.
Turning them into systems.
Then walking away with passive income most influencers only pretend to have.

We’ve been tricked into thinking you need to build something brand new.
But the money is often in what’s already working.

You don’t need to reinvent the wheel.
You just need to buy the tire shop.

So what do you do with this?

1. Look around your local area. What boring service businesses exist?

2. Ask: which ones are always in demand, but never talked about?

3. Consider how you could start, buy, or digitally enable one.

That’s where the leverage is.
Not in shiny.
In simple.

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Got thoughts?
Just hit reply and tell me what you think.
I read every one.

Stay hard,
meho